Meet the Series Creator

Harriet Ziefert

Begin Smart™ Series Creator

Harriet Ziefert began her career as a teacher, then entered the publishing field where she developed a language arts and social studies curriculum for kindergarteners. For the past 25 years she has been writing books for young children. As an author, her main focus has been to create age-appropriate content, in an age-appropriate format — content that considers kids’ emotional and intellectual development together.

In the past five years Harriet has focused on the question: what is age-appropriate content for babies? Begin Smart™ books are the result of many years of research, including the study of infant development at the Psychoanalytic Institute of New York. Says Harriet, “The Begin Smart™ program helps parents make sense of the disordered array of reading choices they often face in the marketplace. Begin Smart is a gift of learning—not only for children under three, but also for parents.”

 

Harriet has written more than 200 children’s books and is currently the Publisher of
Blue Apple Books
and the Publisher of Begin Smart Books. She also created the “I’m Going to Read!” series for Sterling Publishing.